The Percentage of Sales Method of Setting the Communications Budget

question 76

Multiple Choice

The percentage of sales method of setting the communications budget is preferred by managers because of the following reasons except

• A)it is an easy method to use
• B)it considers the impact of outside forces
• C)no complex models or analysis needs to be conducted
• D)tying the budget into sales is more objective than the affordability method

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Definitions:

English Expansion

The period of colonization and territorial acquisition by England from the late 16th to the early 18th centuries, leading to the establishment of the British Empire.

English Civil War

A series of armed conflicts and political machinations between Parliamentarians ("Roundheads") and Royalists ("Cavaliers") from 1642 to 1651 in England.

Common Heritage

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Englishmen

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