Limitations of the Percentage of Sales Method of Setting an IMC

question 27

Multiple Choice

Limitations of the percentage of sales method of setting an IMC budget include the following except

• A)the communications budget is treated as an expense item
• B)the communications budget follows the revenue rather than having the budget drive or generate revenue
• C)too much consideration is given on how to build the brand
• D)budgets are cut at the times they may need to be increased to reverse declining sales

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Definitions:

Organizational Behavior

The study of how people interact within groups in a workplace setting and how this behavior affects the performance of an organization.

Competition

Seeks victory by force, superior skill, or domination.

Encoding-decoding Conduits

Encoding-decoding conduits involve the process of transmitting a message from the sender (encoding) and interpreting it by the receiver (decoding).

Pathways

Routes or courses that lead from one place to another, metaphorically used in various contexts to denote routes to achieving objectives or goals.