The ________ Message Strategy Is Designed to Encourage Trial Usage,repeat

question 65

Multiple Choice

The ________ message strategy is designed to encourage trial usage,repeat purchases,and brand loyalty.

• A)behavioral
• B)informational
• C)lifestyle
• D)emotional

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Definitions:

Media Usage

The manner and extent to which individuals or organizations use various channels of communication to receive or disseminate information.

Demographics

Statistical data relating to the population and particular groups within it, often used for identifying marketing targets.

Direct Order

A method of purchasing where buyers directly contact the suppliers to place an order, eliminating intermediaries.

Prospective Buyer

An individual or business showing interest in purchasing a product or service but has yet to make a transaction.