In Using an Emotional Message Strategy,a Marketing Director Should Most

question 51

Multiple Choice

In using an emotional message strategy,a marketing director should most likely use the following elements in a campaign or ad except

• A)happiness
• B)excitement
• C)reliability
• D)belongingness

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Definitions:

Cumulative Earnings

The total amount of net income a company has earned over its lifetime, after dividends are paid out.

Hourly Wage Rate

The financial compensation given per hour of labor.

Time and a Half

A pay rate that is 1.5 times the employee's regular hourly rate, usually paid for overtime work beyond the standard workweek hours.

Salaries Payable

An account that records the amounts owed to employees for work performed that has not yet been paid.