The Situational Foundation for the Message and the Execution of the Brand

question 96

Multiple Choice

The situational foundation for the message and the execution of the brand story is the

• A)position strategy
• B)message strategy
• C)execution strategy
• D)presentation strategy

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Definitions:

Operant Conditioning

The procedure by which a change in the consequences of a response will affect the rate at which the response occurs.

Fixed-Interval Reinforcement

A schedule in operant conditioning where a response is rewarded only after a specified amount of time has elapsed.

Internal Forces

Psychological or emotional factors originating within an individual that influence thoughts, feelings, and behaviors.

Psychoanalytic

Pertaining to psychoanalysis, a therapeutic approach and theory of psychology developed by Sigmund Freud that emphasizes unconscious motivations and conflicts in mental disorders.