When Sponsorships Are Used as a Tactic for Achieving Communication

question 12

Multiple Choice

When sponsorships are used as a tactic for achieving communication objectives,the most frequently cited objective is

• A)brand awareness
• B)brand equity
• C)brand image
• D)brand preference

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Definitions:

Normal Balance

The side (debit or credit) on which entries increase an account's balance, based on the accounting equation.

Financial Statement

A written record that conveys the financial activities and conditions of a business or individual, typically including the balance sheet, income statement, and cash flow statement.

Permanent/Temporary

This refers to the nature of employment or status of objects wherein 'permanent' indicates indefinite duration and 'temporary' indicates a fixed duration.

Normal Balance

Normal Balance is the side (debit or credit) where increases to the account are recorded, depending on the account type.