The First Step in the Hierarchy of Effects Model Is

question 21

Multiple Choice

The first step in the hierarchy of effects model is

• A)preference
• B)liking
• C)awareness
• D)knowledge

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Definitions:

Cash Flow

The entire sum of funds moving in and out of a company, notably influencing its available cash resources.

Ten-Year Period

A specific duration of time that encompasses ten consecutive years.

Desired Sum

The target amount of money or financial value aimed to be achieved within a specific period or under certain conditions.

Invested

The act of allocating money or capital to an endeavor with the expectation of obtaining an additional income or profit.