Customer Lifetime Value (CLV)is the

question 17

Multiple Choice

Customer lifetime value (CLV) is the

• A)present value of future profits that are projected to be realized from a customer
• B)present value of future revenue that is projected from a customer
• C)number of tickets purchased by a customer
• D)the value of a customer during his/her lifetime in terms of total purchases

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The condition of being protected from or unlikely to cause danger, risk, or injury.