All of the Following Are IMC Objectives Except

question 26

Multiple Choice

All of the following are IMC objectives except

• A)increase brand awareness by 10% by the beginning of the basketball season
• B)increase the number of autograph sessions for fans by 5 during the regular season
• C)increase the number of fans on the team's Facebook page by 200,000 by July 1
• D)increase the number of fans who attend autograph sessions by 15% during the regular season

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Definitions:

Mainstream Venture Capitalists

Investors that focus on providing capital to firms considered to have high growth potential in well-established markets.

Management

The process of administering and coordinating resources efficiently and effectively in achieving predetermined objectives.

Venture Capital Investors

Individuals or firms that provide funding to start-up companies or small businesses with high growth potential in exchange for equity stakes.

Corporations

Legal entities that are separate from their owners, formed to conduct business, can own assets, incur liabilities, and enter into contracts.