Experiential Marketing Is an Effective Way to Make Emotional Appeals

question 47

Multiple Choice

Experiential marketing is an effective way to make emotional appeals to a target audience in the ________ stage of the hierarchy model for sports impact.

• A)associations
• B)attitude
• C)awareness
• D)brand loyalty

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Definitions:

Establish Expertise

The process of demonstrating or gaining recognition for one's skill and knowledge in a particular area.

Determine Belief

The process of identifying or establishing what one accepts as true or real, often in the context of preparing for negotiations or critical thinking.

Recency Effect

A cognitive bias that causes people to remember the most recently presented information best, which can influence decision-making and opinions.

Influence Tactics

Strategies or methods used to persuade or impact others' decisions, behaviors, or perceptions in order to achieve a desired outcome.