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A key to building brand preference is
Orbicularis Oris
The circular muscle around the mouth that controls the movements of the mouth and lips.
Masseter
A facial muscle that plays a major role in the chewing of solid foods.
Splenius Capitus
A muscle located in the back of the neck, responsible for head rotation and extension.
Zygomaticus Major
The zygomaticus major is a facial muscle that extends from the zygomatic bone to the corners of the mouth, primarily involved in smiling.
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