Josh Has Designed a Unique Activation Experience for the Baseball

question 90

Multiple Choice

Josh has designed a unique activation experience for the baseball team's best sponsors.He has arranged for the sponsors to create teams and play a mini tournament on the actual baseball field on a day the team is out of town.This is an example of sponsorship activation through

• A)servicescape
• B)branded space
• C)interactive play
• D)fantasy

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Definitions:

Expert Wine Tasters

Individuals with advanced skills and training in detecting the subtle flavors, aromas, and characteristics of wines.

Perceptual Learning

The process by which sensory skills and abilities are improved through practice, allowing for better recognition and discrimination.

Cabernet Sauvignon

is a variety of red wine grape that is widely cultivated for wine production, known for its robust flavor and ability to age well.

Direct Perception

The theory that the environment provides all necessary cues for perception, which can be directly picked up by the sensory systems without need for cognitive processing.