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Types of Tactics That Can Be Use in Experiential Marketing

question 28

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Types of tactics that can be use in experiential marketing to generate additional revenue include the following except


Definitions:

Pro Forma Earnings

Financial results excluding one-time events to give investors an idea of a company's normal earnings potential.

Basic EPS

Basic Earnings Per Share, a calculation that shows how much earnings are available to common stockholders, on a per-share basis.

Sustainable Earnings

Earnings resulting from the core operations of a company, expected to continue into the future without significant variation.

Equity Change

Refers to the movement in a company’s equity value over a period of time due to factors like earnings, share buybacks, and dividends.

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