Locker Room Tours,player Autograph Sessions,and Access to the Playing Area

question 11

Multiple Choice

Locker room tours,player autograph sessions,and access to the playing area are ________ that a team can use to generate additional revenue through experiential marketing.

• A)branded events
• B)client hospitality
• C)value-added benefits
• D)tiered rewards

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Definitions:

Discount Rate

This rate is applied within discounted cash flow analysis to determine the contemporary monetary worth of future cash movements.

Investment Required

The total amount of capital needed to undertake a project, investment, or start a business.

Net Present Value

A method used in capital budgeting to determine the profitability of an investment or project, by calculating the difference between the present value of cash inflows and outflows over a period of time.

Annual Cash Inflows

The total amount of money received by a business, project, or investment on an annual basis from its operational activities.