A Basketball Team Has Developed a Program That Rewards Customers

question 23

Multiple Choice

A basketball team has developed a program that rewards customers based on how many tickets the person purchases.Season ticket holders receive a locker room tour,a special dinner with the players,and an autographed basketball.Individuals who buy large ticket packages receive the locker room tour and autographed basketball.Individuals who buy smaller ticket packages receive only the locker room tour.This marketing approach is based on

• A)branded events
• B)client hospitality
• C)value-added benefits
• D)tiered rewards

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Definitions:

Selling Price

The price at which a product or service is sold to customers.

Sales Volume

The total number of units sold or services provided by a business within a specific period.

Net Operating Income

Income from a company's everyday operations, excluding non-operating income and expenses like interest and taxes.

Sales Volume

The number of units of a product or service sold in a specific period of time.