Specific Drivers in the Growth of Experiential Marketing Include the Following

question 2

Multiple Choice

Specific drivers in the growth of experiential marketing include the following except

• A)media clutter
• B)digital popularity
• C)desire to build emotional connections
• D)need to achieve brand differentiation

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Definitions:

Amygdala

A region of the brain involved in experiencing emotions, such as fear and pleasure, and in forming emotional memories.

Experiencing Rage

A psychological state characterized by intense anger or fury, often with physiological reactions such as increased heart rate and adrenaline surge.

Pleasure

A feeling of happiness, enjoyment, or satisfaction derived from an experience that is enjoyable or satisfying.

Anesthetics

are substances used to induce anesthesia, temporarily eliminating sensation, typically to perform surgery or other painful procedures without causing pain.