Scheduling a Concert After a Baseball Game Is an Example

question 33

Multiple Choice

Scheduling a concert after a baseball game is an example of which type of experiential marketing?

• A)entertainment experiences
• B)educational experiences
• C)esthetic experiences
• D)escapist experiences

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Definitions:

Consideration

Something of value exchanged between parties in a contract, making the agreement legally binding.

Lease Contracts

Legal agreements that grant one party the use of property, equipment, or assets owned by another party for a specified period in exchange for payment.

United Nations Convention

An international treaty or agreement formed under the auspices of the United Nations.

CISG

The United Nations Convention on Contracts for the International Sale of Goods, a treaty that sets general rules for international sales of goods.