Josh Has Designed a Unique Activation Experience for the Baseball

question 90

Multiple Choice

Josh has designed a unique activation experience for the baseball team's best sponsors.He has arranged for the sponsors to create teams and play a mini tournament on the actual baseball field on a day the team is out of town.This is an example of sponsorship activation through

• A)servicescape
• B)branded space
• C)interactive play
• D)fantasy

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Definitions:

Deductive Reasoning

A reasoning method where a conclusion is drawn from the agreement of several premises, which are typically believed to be true.

Personal Fable

An aspect of adolescent egocentrism characterized by an adolescent’s belief that their thoughts, feelings, and experiences are unique, more wonderful, or more awful than anyone else’s.

Adolescent Egocentrism

A characteristic of teenage thinking leading to an increased self-consciousness, where adolescents believe they are the focus of everyone else's attention.

Deductive Thinking

A logical process in which a conclusion is based on the concordance of multiple premises that are generally assumed to be true.