In Terms of Using the Levels of a Product to Create

question 32

Multiple Choice

In terms of using the levels of a product to create customer value,the ________ level provides the extras that sports marketers include to increase fan engagement and excitement.

• A)intangible product
• B)augmented product
• C)actual product
• D)core product

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Definitions:

Object of the Phobia

The specific subject or situation that triggers an irrational and excessive fear in an individual suffering from a phobia.

Shaping Procedure

A method of training by which successive approximations toward a target behavior are reinforced.

Electroconvulsive Therapy

A psychiatric treatment in which seizures are electrically induced in patients to relieve severe mental disorders.

Systematic Desensitization

A technique used in behavior therapy to treat phobias and other behavior problems involving anxiety, by gradually exposing the patient to the anxiety-producing stimulus in a controlled environment.