Examlex
Translating product levels into managerial decisions is an important exercise for marketers.________ refers to having an awareness of why consumers buy and use a product.
Beta Testing
A phase of product development where a sample of the intended audience uses the product in a real environment to identify any final issues before full-scale release.
New Ideas
Innovative concepts or proposals not previously considered, which can be applied to various fields such as technology, business, or creative endeavors.
Developing Products
The process of creating new products or improving existing ones to meet market demand or exploit new market niches.
Test Marketing
The process of launching a product in a limited market to gauge consumer response before a full-scale launch, used to predict product success and refine marketing strategies.
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