Approaches Marketers Use to Connect Target Markets with New or Revamped

question 27

Multiple Choice

Approaches marketers use to connect target markets with new or revamped products include the following except

• A)expanding existing customer relationships
• B)locating former customers
• C)breaking into new markets
• D)attracting new customers in existing markets

---

Definitions:

Form Utility

Form utility refers to the value added to goods through the manufacturing process, transforming raw materials into finished products that are more desirable to consumers.

Appealing To Buyers

Strategies used by companies to attract and persuade potential customers to purchase their products or services.

Direct Channel

A distribution method where a company sells its products or services directly to its customers without the use of intermediaries or third parties.

High-School Glee Club

A musical group within a high school that performs a variety of songs, often including dance or theatrical elements.