In Terms of Using the Levels of a Product to Create

question 32

Multiple Choice

In terms of using the levels of a product to create customer value,the ________ level provides the extras that sports marketers include to increase fan engagement and excitement.

• A)intangible product
• B)augmented product
• C)actual product
• D)core product

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Definitions:

Sales Taxes

Taxes levied by government on the sale of goods and services, typically calculated as a percentage of the sale price.

Sales Revenues

The revenue a company earns from selling products or offering services.

Sales Tax Rate

The percentage at which sales tax is levied on the sale of goods and services, varying by jurisdiction and the type of product or service.

Working Capital

The difference between a company's current assets and its current liabilities.