Brand Image Is Made Up of Associations That a Marketer

question 27

True/False

Brand image is made up of associations that a marketer aspires to project or communicate to its target market.

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Definitions:

Liability

A legal responsibility or obligation, often of a financial nature.

Ratification

The act of giving formal consent to a treaty, contract, or agreement, making it officially valid.

Void

A legal term indicating that a contract or agreement is null, invalid, and has no legal effect.

Disaffirm

The legal act of denying or rejecting a contract or agreement, especially by a party who was not competent to enter it at the time of agreement.