Brand Promises Can Be Implicit or Explicit

question 51

True/False

Brand promises can be implicit or explicit.

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Definitions:

Evaluative Conditioning

A process where the qualities of one stimulus become attributed to another through association.

Classical Conditioning

An educational process where two stimuli are consistently paired together, resulting in a response initially triggered by the second stimulus ultimately being triggered by just the first stimulus.

Advertising Techniques

Strategies and methods used by companies and marketers to promote and sell their products, services, or ideas to consumers.

Classical Conditioning

An educational technique involving the repeated pairing of two stimuli, where the reaction initially caused by the second stimulus is ultimately prompted by only the first stimulus.