A Representation of Thoughts or Mental Associations That People Hold

question 63

Multiple Choice

A representation of thoughts or mental associations that people hold for a branded product or service is the

• A)brand mark
• B)brand image
• C)brand identity
• D)brand association

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Definitions:

Relative Concept

An idea or principle that is understood in relation to something else or varies according to context.

Welfare Benefit Levels

The amount of financial aid provided by government programs to support individuals and families in need.

Poverty Income Threshold

A measurement used to determine the income level below which an individual or family is considered to be living in poverty, based on the size of the family and composition.

Liberal Position

A political ideology favoring more government intervention in economic matters and more social freedoms, emphasizing equality and social justice.