Brand Identity Is

question 67

Multiple Choice

Brand identity is

• A)thoughts or mental associations that people have for a particular brand
• B)thoughts that reside in the minds of consumers based on past experiences,existing knowledge,and marketing communications
• C)made up of associations that a marketer aspires to project or communicate to its target market
• D)thoughts or perceptions people have toward people and objects

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Definitions:

Strains

Tensions or pressures resulting from the disparity between societal expectations and the individual's ability to meet those expectations.

Heteronormativity

The belief or assumption that heterosexual orientations are the only normal or natural expressions of sexuality, marginalizing non-heterosexual relations.

Canadian Society

The social structure, culture, and norms observed within Canada, influenced by its history, geography, and diverse population.

Gender Gap

The differences in opinions, behaviors, or attitudes between men and women, often observed in voting patterns, educational achievement, and employment.