Brand Building

question 83

Multiple Choice

Brand building

• A)involves developing a promise that will create customer relationships
• B)is strategies devised to capitalize on aspects of a brand to develop product offerings that add value for customers and drive business growth
• C)entails decisions such as selecting a brand name and designing marks associated with the brand,such as a logo and colors
• D)is made up of associations that a marketer aspires to project or communicate to its target market

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Definitions:

Drawee Bank

is the bank upon which a check is drawn, meaning it is the bank where the check issuer has an account from which the check amount is to be paid.

Primarily Liable

The main responsibility or obligation to pay a debt or fulfill a contractual duty.

Secondary Liability

Legal responsibility imposed on a party for the actions of another, based on a relationship or specific circumstances.

Unconditionally Promise

A commitment made without any stipulations or requirements, offering a guarantee without any terms for fulfillment.