Brand Marks Are

question 49

Multiple Choice

Brand marks are

• A)forms of communication other than words that are used to communicate brand identity
• B)thoughts that reside in the minds of consumers based on past experiences,existing knowledge,and marketing communications
• C)made up of associations that a marketer aspires to project or communicate to its target market
• D)thoughts or perceptions people have toward people and objects

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Definitions:

High Control

A management style characterized by close supervision, strict rules, and a low degree of autonomy for subordinates.

Certain Environment

An operating scenario where information is fully available and future outcomes can be accurately predicted or known.

Structured Problem

A problem with a clear definition, known variables, and an identifiable solution process, often easier to analyze and solve systematically.

Financial Year

A 12-month period used for calculating annual financial statements in businesses and other organizations.