Steve Is the Marketing Director for a Soccer Team

question 40

Multiple Choice

Steve is the marketing director for a soccer team.He plans to position games as offering "fast action." This approach to brand positioning is most likely based on

• A)product attribute
• B)quality
• C)user imagery
• D)value

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Definitions:

Work-family Conflict

Work-family conflict occurs when the demands and pressures from work and family roles are mutually incompatible, leading to stress and strain in managing both aspects effectively.

Organizational Citizens

Employees who go beyond their required job duties by performing behaviors that contribute to the organization's social and psychological environment.

Engaged People

Individuals who are fully involved in and enthusiastic about their work, showing a positive attitude toward their organization and its values.

Job Demands

The job-related factors, whether they are physical, mental, social, or organizational, that necessitate continuous physical or mental commitment.