Advantages of Brand Licensing for the Licensee Include the Following

question 8

Multiple Choice

Advantages of brand licensing for the licensee include the following except

• A)providing legitimacy
• B)capitalizing on the affinity fans have for sports
• C)growing a product line
• D)protecting a sports property's assets

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Definitions:

Coppertone

A brand known for its sunscreen products, offering protection against sunburn and promoting skin health.

Online Searches

The act of using search engines on the internet to find information, products, or services.

Racial/Ethnic Subcultures

Specific subgroups within a broader culture, defined by shared racial or ethnic heritage, often having distinct values, traditions, and social practices.

Subculture

A group within a larger culture that differentiates itself with distinct values, behaviors, and interests.