A Brand Does Not Have Financial Value for an Organization

question 11

True/False

A brand does not have financial value for an organization since it is an intangible that cannot be inventoried.

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Definitions:

Data Process

The series of operations on data to retrieve, transform, and classify information.

Collecting

The process of accumulating items or data systematically for a specific purpose or passion.

Message/Crisis Control

A public relations strategy used to mitigate damage to an organization's reputation during a crisis.

Key Performance Indicator

An assessable figure indicating how well an organization is accomplishing its main objectives.