The Purpose of a Logo Is to

question 60

Multiple Choice

The purpose of a logo is to

• A)develop a visual form of brand identification
• B)create a unique brand name
• C)identify the promises made by a brand
• D)have a symbol that can be placed in areas that do not allow the brand name

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Definitions:

Pizza

A popular dish of Italian origin consisting of a flat, round base of dough baked with a topping of tomato sauce and cheese, often with added meat, fish, or vegetables.

Production Possibility Frontier

A model that illustrates the trade-offs facing an economy that produces only two goods. It shows the maximum quantity of one good that can be produced for any given quantity produced of the other.

Autarky Price

The price of a good or service in a closed economy that does not engage in trade with other economies.

Slope

A measure of how steep a line or curve is. The slope of a line is measured by “rise over run”—the change in the y-variable between two points on the line divided by the change in the x-variable between those same two points.