The Carolina Panthers Are Interested in Cultivating a Higher Level

question 99

Multiple Choice

The Carolina Panthers are interested in cultivating a higher level of brand loyalty among their best fans.The team's marketing department should use the following strategies except

• A)offering frequency or reward programs
• B)providing experiential activities
• C)making unique offers for events that are not available to the public
• D)highlighting some of the most loyal fans through media advertising

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Definitions:

Negative News Message

Communication designed to convey unfavorable information, decisions, or feedback in a manner that is sensitive to the recipient's feelings and possibly mitigates negative reactions.

Company Policy

Official guidelines and rules established by a business that dictate behavior and procedures within the organization.

Refusing Claims

The process of denying or rejecting requests or demands in business or communication contexts.

Direct Approach

A method of communication in which the main point is presented at the beginning, followed by supporting details.