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What Is the Difference Between Brand Building and Brand Leveraging

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What is the difference between brand building and brand leveraging?


Definitions:

STIs

Sexually Transmitted Infections, diseases passed from one person to another through sexual contact, including chlamydia, gonorrhea, and HIV.

HIV

Human Immunodeficiency Virus, a retrovirus that attacks the immune system and can lead to AIDS if not treated.

Gonorrhea

A sexually transmitted bacterial infection that is often asymptomatic but can cause serious reproductive complications.

Hypodermic Needles

Thin, hollow needles used for injecting substances into the body or extracting fluids, commonly associated with medical applications.

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