In Choosing Appropriate Media Vehicles for a Marketing Message,cost Is

question 15

True/False

In choosing appropriate media vehicles for a marketing message,cost is a major consideration.In this context,cost effectiveness considers two factors: dollar cost of placing the marketing message in the media vehicle and the number of individuals exposed to that media vehicle.

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Definitions:

Fixed-interval

Refers to a schedule of reinforcement where a response is rewarded only after a specified amount of time has elapsed.

Fixed-ratio

A method of reinforcement where only after a certain number of responses are completed is a reward provided.

Operant Conditioning

A strategy in behavioral training where the intensity of actions is adjusted through the provision of rewards or the imposition of consequences.

Conditioned Reinforcement

A type of reinforcement where a stimulus gains its reinforcing power through its association with a primary reinforcer.