Heather Has Segmented All of the Individuals in Her Database

question 60

Multiple Choice

Heather has segmented all of the individuals in her database into four categories according to how many game tickets they purchased last year.This is an example of ________ segmentation.

• A)demographic
• B)usage rate
• C)socioeconomic
• D)psychographic

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Definitions:

Strategic Business Units

Distinct units within a larger corporation that operate independently with their own strategy and objectives, often in different markets or industries.

Defamation

False statements that injure a person’s reputation.

Corporate Performance

A measurement of a firm's efficiency and profitability in fulfilling its objectives and achieving its goals.

Serious Financial Trouble

A condition where a person, organization, or country faces significant financial challenges that threaten their long-term stability and solvency.