Jasmine Has Been Hired as the Marketing Director for a Professional

question 100

Multiple Choice

Jasmine has been hired as the marketing director for a professional hockey team responsible for business customers.Which of the following will Jasmine most likely experience as she works in B2B marketing?

• A)More than one individual will be involved in the buying process.
• B)Most contacts will come from mass media advertising campaigns.
• C)Purchases will be based mostly on emotional and social needs.
• D)Purchasing decisions will be made soon after initial contact.

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Definitions:

Parasagittal

A plane or section that is parallel to the sagittal plane but is offset from the midline of the body.

Frontal

Refers to the front part of something, especially the frontal lobe of the human brain which is involved in decision making and problem solving.

Midsaggital

A plane that divides the body or an organ vertically into right and left halves; also known as the median plane.

Midsaggital Plane

An anatomical plane that divides the body or an organ vertically into equal right and left halves; also known as the median plane.