The Ideal Promotional Approach for B2B Markets Is

question 9

Multiple Choice

The ideal promotional approach for B2B markets is

• A)advertising
• B)Internet marketing
• C)sales promotions
• D)personal selling

---

Definitions:

Available-For-Sale Security

A financial investment not classified as held-for-trading or held-to-maturity, which can be sold in the short term for cash.

Fair Value

An estimate of a security's worth on an open market, based on what a knowledgeable, willing, and unpressured buyer would likely pay to a knowledgeable, willing, and unpressured seller.

Adjusting Entry

These are journal entries made at the end of an accounting period to allocate income and expenditure to the period in which they actually occurred.

Bonds Pay Interest

A statement indicating that bond issuers periodically make interest payments to bondholders.