The Two Marketing Objectives Frequently Identified by Sponsors for B2B

question 87

Multiple Choice

The two marketing objectives frequently identified by sponsors for B2B sports consumption are

• A)increasing sales and gaining new customers
• B)strengthening client relations and boosting employee morale
• C)motivating employees and increasing brand awareness
• D)increasing brand awareness and creating a desired brand image

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Definitions:

Underlying Reasons

Underlying reasons are the core motives or foundational explanations behind actions, decisions, or phenomena.

Dysfunctional Conflict

A type of conflict that hinders or negatively impacts organizational performance, relationships, or the work environment.

Trivial Issue

A minor or insignificant matter that does not have a major impact on the overall situation or outcome.

Cool Down

A period of time allowed for emotions to subside or for physical activity to decrease gradually, often used to prevent conflict or reduce the risk of injury after intense activity.