Brian Is the Marketing Manager for a Professional Football Team

question 57

Multiple Choice

Brian is the marketing manager for a professional football team.He offered all season ticket holders the opportunity to meet the coaches and star players during a special autograph session two hours before the session went public.This is an example of applying segmentation to

• A)ticket sales
• B)experiential events
• C)sponsorships
• D)media content

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Definitions:

Mechanistic Approach

A perspective that views systems, including organizations, as machine-like, with rigid structures and clearly defined functions.

Organizational Development

A planned, organization-wide effort to increase an organization's effectiveness and viability, often involving interventions in its processes, operations, or culture.

Sociotechnical System

A method for designing sophisticated organizational work that acknowledges the relationship between individuals and technology in the workplace.

Geographical Manager

A manager responsible for overseeing operations, performance, and strategy implementation across different geographic locations or territories.