When Sales of Licensed Merchandise Declined,Christina Decided to Expand the Market

question 33

Multiple Choice

When sales of licensed merchandise declined,Christina decided to expand the market by advertising the merchandise in nearby cities This is a segmentation approach of

• A)targeting highly involved fans
• B)targeting new demographic segments
• C)targeting new geographic segments
• D)targeting new channel segments

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Definitions:

Chainsaws

Chainsaws are mechanical saws with teeth set on a chain that moves around the edge of a blade, typically used for cutting trees.

Price Elasticity

An indicator showing the extent to which the demand for a product varies in response to a price change of that product, represented as a percentage variation.

Airplane Tickets

Documents issued by airlines that allow passengers to board an aircraft and travel from one destination to another.

Linear

A straight line used to represent a relationship between two variables, showing a constant rate of change from one variable to another.