Tim Is the Marketing Manager for a Global Packaged Goods

question 6

Multiple Choice

Tim is the marketing manager for a global packaged goods manufacturer and has been approached about a sponsorship for the Association of Tennis Professionals (ATP) .Research indicates that the audience for the ATP World Tour has the following demographic characteristics except

• A)between the ages of 20 and 40
• B)high percentage of females
• C)live in more than 30 countries
• D)above-average household income

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Definitions:

Ideal Self

A person's conception of how they would like to be, often serving as a motivational guide toward personal growth and achievement.

Gordon Allport

An influential psychologist known for his theory of personality and his research on prejudice and the concept of personal constructs.

Unconscious Motivations

Drives and desires operating beneath the level of conscious awareness, influencing behavior according to psychoanalytic theory.

Enduring Traits

Stable and consistent characteristics that define an individual's personality over time.