Which of the Following Questions Is Least Useful When Segmenting

question 35

Multiple Choice

Which of the following questions is least useful when segmenting consumer audiences?

• A)What are the descriptive characteristics of our customers?
• B)What product attributes are important to our customers?
• C)What benefits do our customers seek?
• D)What behaviors do our customers exhibit?

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Definitions:

Input

In a general context, it refers to the information, resources, or feedback provided to a system or process for its operation or improvement.

Espoused Values

The explicitly stated values and norms that an organization claims to hold.

Archetype

A very typical example of a certain person or thing, often used in psychology to describe universally recognized symbols or patterns of behavior.

Fraud

Is a deliberate deception to secure unfair or unlawful gain, often financial.