A Measure of the Number of Persons Who Are Exposed

question 28

Multiple Choice

A measure of the number of persons who are exposed by a media vehicle who are also part of the target market is known as

• A)reach
• B)targeted reach
• C)targeted media
• D)total reach

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Definitions:

Exculpatory Clause

A contractual provision that relieves one party from liability for damages caused during the execution of the contract.

Negligence Liability

A type of liability that arises when an individual fails to take reasonable care to avoid causing injury or losses to another person.

Landlords

Property owners who rent out real estate to tenants under a lease agreement.

Tort Liability

Legal responsibility arising from a civil wrong not based on a contractual obligation, leading to compensation for damages or injuries.