A Customer Relationship Management System (CRM)would Least Likely Enable Marketers

question 44

Multiple Choice

A customer relationship management system (CRM) would least likely enable marketers to identify customers based on

• A)education level
• B)purchase volume
• C)purchase frequency
• D)profitability

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Definitions:

Federal Energy Regulatory Commission

A U.S. federal agency that regulates the interstate transmission of electricity, natural gas, and oil.

Sherman Act

A landmark federal statute in the United States antitrust law passed by Congress in 1890 to prohibit monopolies and other activities that restrict competition.

Clayton Act

A U.S. antitrust law enacted in 1914, aimed at prohibiting specific business activities that lessen competition, such as price discrimination, exclusive dealings, and mergers that significantly reduce market competition.

Competitive Firms

Businesses that operate in markets where there are many buyers and sellers, and no single entity can control the price.