To Combat the Loss of Revenue Created by Indirect Consumption

question 69

Multiple Choice

To combat the loss of revenue created by indirect consumption of sporting events,teams have used the following strategies except

• A)charging television stations higher rights fees to broadcast games
• B)imposing restrictions on TV and online broadcasts of games
• C)selling subscription services to watch broadcasted games
• D)offering packages that include streaming video of games

Identify strategies for aligning customers/stakeholders, employees, and the organization to ensure brand consistency.

Comprehend the nature of gaps that may emerge in brand perception among different groups and how to address them.

Grasp the significance of brand audits and customer journey analyses in maintaining brand consistency.

Distinguish between different stakeholder groups and their roles in ensuring brand consistency.

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Definitions:

Double-Declining-Balance Rate

A method of accelerated depreciation that applies a constant rate, which is double the straight-line rate, to the declining book value of an asset each year.

Straight-Line Rate

A method of calculating depreciation of an asset, dividing its cost by the number of years in its useful life.

Depreciation Expense

The structured spreading of the expense associated with a tangible asset across its useful life.

Double Declining-Balance Method

An accelerated depreciation method that computes an asset's depreciation at double the rate of the straight-line method over its useful life.