It Is Important That All Marketing Campaigns and Tactics Convey

question 11

Multiple Choice

It is important that all marketing campaigns and tactics convey the same message.By keeping all marketing functions in-house,it is easier to ensure this because of the in-house advantage of

• A)competition
• B)control
• C)consistency
• D)costs

---

Definitions:

Common Law

A legal system based on court decisions and customs, as opposed to written laws.

Comparative Negligence

A legal doctrine that reduces the amount of damages that a plaintiff can recover in a negligence-based claim, based upon the degree to which the plaintiff's own negligence contributed to the cause of their injuries.

Impostor Rule

A legal principle that specifies when a party may be held liable for fraud or deceit if they knowingly allow another to impersonate them for gain.

Indorsement

The act of signing one's name on the back of a check or other negotiable instrument for the purpose of transferring ownership or providing authorization.