Measuring Marketing Performance Should Focus on Results,not Activities

question 27

Multiple Choice

Measuring marketing performance should focus on results,not activities.The following data have been collected.Which is an activity that Bradley should not use in evaluating marketing performance?

• A)number of sponsorships renewed
• B)advance sales ticket sold
• C)percentage of coupons redeemed
• D)number of offers sent to prospective season ticket holders

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Definitions:

Rhinoplasty

A surgical procedure aimed at changing the shape, size, or functionality of the nose, often referred to as a "nose job."

Blepharoplasty

A surgical procedure aimed at improving the appearance of the eyelids, which can include removing or repositioning excess tissue.

Intersectional Approach

An analytical framework that examines the interconnected nature of social categorizations such as race, class, and gender, and their ability to create overlapping and interdependent systems of discrimination or disadvantage.

Discursive Construction

The process by which discourse shapes, constructs, and influences society, identities, and social norms through language use.