The Characteristics That Set Sponsorship Apart as a Distinctive Brand

question 105

Multiple Choice

The characteristics that set sponsorship apart as a distinctive brand communications tactic are

• A)inseparable medium and message and influence of secondary brand associations
• B)inseparable medium and message and influence of primary brand associations
• C)emotional engagement of sports and branded space within sports venues
• D)engagement of fans with sports and inseparable medium and message

---

Definitions:

Fiscal Policy

Government policies regarding taxation and spending that are employed to influence economic conditions, including stimulating or restraining economic growth.

Multiplier

An economic factor that quantifies the additional effect on income or output resulting from an injection of spending.

Deflationary Gap

A situation in economics where actual production is lower than the potential output level, often resulting in unemployment and unused productive capacity.

Equilibrium GDP

The level of Gross Domestic Product where aggregate supply equals aggregate demand in an economy.