The Linking of a Brand with Information Already Stored in a Person's

question 27

Multiple Choice

The linking of a brand with information already stored in a person's memory is

• A)brand preference
• B)brand identity
• C)secondary brand associations
• D)image transfer

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Definitions:

Attributes

Characteristics or features of a product or service that are considered when evaluating or making a choice.

Descriptive Norm

A perception of what is commonly done in specific situations, which influences individuals' behavior in social contexts.

Affiliation Goal

The motivation to build relationships or be connected with others.

Injunctive Norm

Social norms that are perceived as being approved of by other people, influencing behavior by suggesting what is socially acceptable.